In true arts fashion, Liverpool’s Baltic Triangle, the city centre area known for its pioneering creatives put on a spectacular event for the city’s ‘Light Night’, perfectly timed for the roll out of its official website launched on Tuesday 11 May.

Like the area it promotes, www.baltictriangle.co.uk will become increasingly visited as more and more cultural things to do set up home here. That already includes the Biennial contemporary art festival, which has seen 111,500 visitors to the Triangle since dropping anchor in 2007, and set to rise when Biennial 2010 launches in September.

As the last city central area ripe for regeneration (close to Albert Dock and Liverpool One), the Baltic Triangle is gaining fans in large-scale developers to freelancers. The huge influx of digital and creative industries opting for the Triangle as ‘the’ destination of choice are drawn to the affordable workspace perfect for emerging companies.

Top-level investment such as the £100m Kings Dock Mill development, the £5.2m Women’s International Centre for Economic Development (WICED) and Baltic Creative CIC’s £5.2m refurbishment on Jordan Street illustrates the level of confidence in the growth potential of the Triangle. (Links to stories in notes to eds.)

Dubbed “the creative quarter” and “Liverpool’s version of New York’s meat-packing district,” the new website, commissioned by Liverpool Vision, will carry up-to-the-minute event listings, news and features, fantastic promotions (win a weekend at Hampton by Hilton anyone?), a directory of Baltic’s businesses and investment news.

“As more and more creative industries, arts venues and places to eat, drink and stay emerge in the Baltic Triangle, interest in the area increases so it makes sense to bring this information together in one website,” said Barry McGorry, Senior Development Manager at Liverpool Vision.

“The Baltic Triangle is the last remaining city central area adjacent to almost every prime location in the city, which is ripe for development. Its potential is enormous given the quality of land and property available.”

Part of the new Baltic Triangle’s branding includes the words: ‘creative / industrious / pioneering’, which were selected to best underpin the ethos of the area during branding workshops with stakeholders.

Thanks to the Triangle’s ‘Biennial’, the website goes live in a week when the organisation will make a rare and early appearance by introducing a golden performance by Belgian artist Filip Gilissen for Liverpool’s ‘Light Night’ when the arts and culture hotspots stay open later than usual.

The performance – a tribute to Felix Gonzalez Torres – on Friday 14 May will be an unmissable event that spectators will be talking about for days after. On the same night, culture vultures can revel in A Foundation’s late night opening to catch their two exhibitions: The Economy of the Gift and Saatchi Online: Northern Stars, followed by a party into the wee small hours.

Lewis Biggs, chief executive of Biennial said:
“In 2007 Liverpool Biennial moved its offices to the Baltic Triangle because we recognised how much potential the area had for creative industries. We haven't regretted that decision for a second.

“The Biennial is pleased to be a part of www.baltictriangle.co.uk and the new Baltic Triangle brand as the area's urban development really is starting to take great shape, which is great news for investors and arts-goers alike."
www.baltictriangle.co.uk/ also carries a Facebook fanpage and Twitter feeds.